How are you finding Climate Week? Indeed, many global initiatives IKEA is involved with, such as RE100 and Science Based Targets programs, are very much focused on multinationals. Sustainable development is at the heart of our business and all new stores incorporate proven sustainable solutions for design, material, equipment and operations. Ethical Consumer Best Buy: No The furniture giant is committed to proving that recycled plastic can be used in the large-scale production of household goods. We’re constantly looking for new ways to use more sustainable materials. That's very interesting. Still a lot of pledges and still a lot, in my taste, too much 2040, 2050. We need to fix it, start now. And then you make it clear for every co-worker what they have to do and how they have to - and what the opportunity is for them - with the transformation. Inter IKEA’s Sustainability Report FY18 stated that the company retailed animal and meat products including sourced from cows, pigs, chicken and fish, and so the company lost a whole mark under Animal Rights. And I think the youth movement and everything going on, it's just becoming more sense of urgency that they as leaders really get that this is not for someone else to fix, it's for them to fix. There are many products available at IKEA that are made with renewable and/or recycled materials as part of IKEA’s commitment to creating a sustainable future. So has this been a cultural shift for IKEA or is it really more of an amplification of your existing culture? It is in vesting in healthy and sustainable living, energy and resources as well as people and communities and governance and ethics. For owners of mobile cafes or hotel chains. Clinton Moloney, Managing Director Sustainability Solutions, interviewed Pia Heidenmark Cook, Chief Sustainability Officer at Ingka Group, on what actions IKEA has taken over their 75-year history to become one of today’s most sustainable companies. As Sustainability Manager at Operations & Shared Services at IKEA Group, she is responsible for a team that runs and enables sustainable IT solutions for IKEA Group. So I think with big impact comes responsibility. IKEA is transforming into a circular business by making products more repairable, reusable and recyclable. Sustainable Plan For IKEA To Improve Its Social Responsibility. But, I would say the way to do it, this setting ambitious goals that inspires people. Sustainability should be built into everything we do. One example is a new line of kitchen fronts made of plastic and reclaimed industrial wood. Welcome IKEA. IKEA has been practicing some form of corporate social and environmental responsibility having a broad goal that simply contributes to the well being of … “We are not merely a home furnishing company; we focus on Life at Home and how we can make it better for people. Nevertheless, IKEA's ambitious sustainability aims and global leadership on climate change initiatives are arguably the privileges of a multinational business with the resources to back its efforts. But I think they're getting more curious. Solutions are tailored to fit the specific and unique needs of each organization. The sustainable key indicators and embedded in its operational policy and values. Sustainable Culture at IKEA While the design and innovation inside IKEA are affected by its sustainability strategy, it is also greatly influenced by the organizational culture and management practices inside IKEA. How sustainable is IKEA? Ikea has received public endorsements by groups such as WWF for its scaling up of its commitments to sustainable forestry practices. “Change is the new normal,” says Grimsdottir, “so it’s important that all of us try to embrace it. Pia: Yeah, no it's an amplification, I mean we when we were founded 75 years ago we set out with a vision to create a better everyday life for the many people. I think that's part of what I can attest about Climate Week, the language has changed. Even though IKEA is actively rolling out their e-commerce solution, Grimsdottir admits that they still have areas of improvement on the e-commerce front. What does it look like to go from, there's something that's led by a CEO or maybe somebody who has been a source of inspiration but, like you say it, really you really don't get anywhere until you've got changes at every job level or you know, or even micro transitions in the way people think about what they're doing. For example, IKEA has a code of conduct called the IKEA Way of Purchasing Home Furnishing Products (IWAY), containing minimum rules and guidelines that help manufacturers reduce the impact of their activities on the environment. So they are country manager and CSO. “For example, we’ve implmented IKEA Place, an augmented reality app that helps you decorate your home virtually”, she says. Really, lots of good events a lot of great people and a lot of learnings, and also think quite a lot of movements from last year and to this year, so I think it's progress. Clinton: One of the things I'm often asked about is how do I create a movement inside my business. And then we're doing much more now with becoming climate positive in 2030, which really requires us to transform everything. And then setting road maps. It is important to be better to meet our customers expectations. There's not that many big companies that are taking full accountability of their supply chain, so is there anything special about IKEA that has let you take that bold of an action when it comes to thinking about science-based targets and 100% all in but also with the supply chain?Pia: For us, most of our impact sits in Scope 3. ENGIE Impact was formed to accelerate the sustainability transformation. Clinton Moloney, Managing Director Sustainability Solutions, interviewed Pia Heidenmark Cook, Chief Sustainability Officer at Ingka Group, on what actions IKEA has taken over their 75-year history to become one of today’s most sustainable companies. Learn more about our sustainable efforts including solar energy, water conservation, plastic reduction, social initiatives and more. You may opt-out by, Storytelling and expertise from marketers, America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Every … For every new product, the design team first sets the price, and then works from there to create functional, quality items with attractive form from sustainable materials. According to the historical timeline on the IKEA website, the business initially sold consumer products such as pens, wallets and jewellery. But otherwise really progress, positive feeling. It starts with making more sustainable and affordable product range. But it’s not just about materials: we want to create positive change for our customers, co-workers and our planet. In IKEA’s case, it’s about creating a better everyday life for the many people without compromising on price, form, function, quality or the environment. The requirements within IWAY raise standards by developing sustainable business activities and leaving positive impacts on the business … We call it the "Eatball".Clinton: Fantastic. This report focused on the significance of stakeholders, ethical practices and the steps taken by IKEA to overcome from the various issues such as product defect, tax evasion, human rights etc. That's interesting. Because, as Ingvar Kamprad said: ‘No method is more effective than the good example.’ And we are about affordable home furnishing, which means that we need to be super cost conscious. Pia: But, the level of accountability has stepped up in the last half year, where they feel they need to learn more, they need to understand more, they want to drive it more because we are following up a bit more closer. Since 2015, all the cotton we use for IKEA products comes from more sustainable sources. IKEA emphasize heavily on its people, planet and profit perspective. It is achieved by combining function, quality, design and value – always with sustainability in mind. With 338 stores and steadily growing, superstore IKEA's footprint continues to expand. Pia: Yes, because they were very committed before as country managers and purpose led leaders, all of them, because they have chosen to work for IKEA for a reason. We’re on a transformation journey, and we’re determined to lead home furnishing retail into the future – meeting even more people with affordable, well-designed and sustainable home furnishing solutions for a better life at home. The Code of Conduct also requires the freedom of association for employees and the provision of a safe and healthy environment. When it comes to sustainable living with minimalist style, you tend to think about nordic home designs. Clinton: Okay, so there's this translation effort to go from the macro-goal and where you're headed. We believe that people should feel empowered to live more sustainably, which is why we focus on inspiring change with affordable, recyclable, … IKEA business strategy is built upon the IKEA concept. No policy was found stating that meat was organic or free range. Such practices, also called sustainable plans, are the ones that improve not only supply chain economic performance, but also their environmental and social performances. Clinton: I'm here with Pia Heidenmark Cook, Chief Sustainability Officer from Ingka Group, thanks for joining us. The IKEA brand has a set of commandments for doing business, and not wasting resources is one of them. Welcome to the company that has collected everything necessary for the arrangement of premises under one roof! Well, more sustainable every day. The result is a product line that’s not only durable and beautiful, it’s sustainable. Tell us about that.Pia: If we look at, total, our 1.5 Pledge, a lot of our footprint comes in the materials. But IKEA is embracing digital technologies elsewhere too. © 2021 Forbes Media LLC. One of the big movements going forward is about becoming even more affordable, so that many more can enjoy a better life at home– without compromising on sustainability, quality or design. We still have a long way to go. Thanks to some of IKEA’s other business commandments such as thinking differently and taking responsibility, the company is showing the world how a circular economy can function at scale in every part of their business. But more importantly, it also requires full buyin from employees. With knowledge we act.Clinton: Right.Pia: And if you don't know it's maybe such not but when you know you need to take action and then it's really about breaking down material innovation, supply chain innovation, product innovation. 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